Good restaurant web design should be enticing as well as informative: a blend of atmosphere and luscious food, combined with key information.
Location, opening times, menus and contact information should be easily accessible on both desktop and mobile. Understanding UX (user experience) for mobile design is often overlooked, but if you’re looking for somewhere to eat on the go, then accessing information quickly and intuitively on your mobile phone is vital. Nobody waits around on the web and a site that isn’t mobile-friendly is not only a headache for users, but also a lost business opportunity.
Image is just as important as info. We all make decisions based on what we see, and first impressions do count, none more so than when we’re searching the web for a restaurant.
As potential customers, we want to get a sense of what the restaurant is like; its ambiance as well as quality of food and service. With this in mind, restaurant web design and branding should never be generic, it should create a true reflection of your business.