Restaurant Web Design

Best practice for restaurant web design

Good restaurant web design should be enticing as well as informative: a blend of atmosphere and luscious food, combined with key information.

Location, opening times, menus and contact information should be easily accessible on both desktop and mobile. Understanding UX (user experience) for mobile design is often overlooked, but if you’re looking for somewhere to eat on the go, then accessing information quickly and intuitively on your mobile phone is vital. Nobody waits around on the web and a site that isn’t mobile-friendly is not only a headache for users, but also a lost business opportunity.

Image is just as important as info. We all make decisions based on what we see, and first impressions do count, none more so than when we’re searching the web for a restaurant.

As potential customers, we want to get a sense of what the restaurant is like; its ambiance as well as quality of food and service. With this in mind, restaurant web design and branding should never be generic, it should create a true reflection of your business.

Web design

As experienced restaurant web designers, we at Union 10 create a harmonious balance of style and substance. Our job is to ensure your website not only looks amazing, but functions brilliantly too.

For restaurants, food and interior photography will often take centre stage. Video can also be a useful tool in setting the scene. But be warned! Each of these assets should be handled with care.

From a web development perspective, overly-large imagery and video can affect download speeds. When we build a website, we take care to ensure such pitfalls are avoided by optimising your site in all aspects, to ensure fast download speeds. This is another reason why bespoke websites are better than off-the-shelf ones.

Web development

Our websites are bespoke and hand-crafted whilst still using a globally recognised CMS.

We build our sites using WordPress as the Content Management System (CMS). The WordPress CMS provides a platform where clients can easily and intuitively update content on the site themselves, saving the cost of someone else doing updates for them.

From adding pictures to updating online menus, our sites are fully-flexible, which means managing them is a simple process. We provide training to help our clients get to grips with their site’s CMS.

Restaurant booking systems

We have vast experience in producing websites for restaurants and the food sector and are fully versed in the components they require. From online booking systems to online menus, we can ensure your site is equipped with all the functionality your customers expect.

We use a range of booking systems each with their individual merits. The online booking system used varies depending on the restaurant’s needs and budget. Find out more about what to the lookout for when implementing a booking system (link).

Menus

Often menus are shown as PDF links, however these are useless on mobile as they are illegible and clumsy. An HTML coded version of the menu provides fully responsive solution that works seamlessly on mobile, tablet and desktop screens.

This level of optimisation will also help a site to rank better for search engines. Search Engine Optimisation (SEO) as explained next, is all important.

Search Engine Optimisation (SEO)

So, you have a website. It looks great. You like it, you love looking at it, but can everyone else see it?

SEO is a crucial part of web design and development. It’s all about being found by search engines. If your site ranks well with searches, the more likely it is to be seen.

Making sure your site is responsive, has a fast download speed and good hosting, uses optimised tags and keywords are all staples for website SEO. However, there are additional ways we can maximise optimisation for restaurant websites in particular.

Search engines like fresh content, so keeping your site updated regularly with new posts will help it to rank better. Adding seasonal news and events are a great way, but some of our clients have really expanded their marketing by having a recipe section on their site. Not only can this capture user’s interest, when using Schema.org tagging, it can better opportunities for showing in Google’s search results.

Schema.org

Schema.org is a vocabulary used by web developers to structure data within your website. They can use it to mark-up data for local businesses, reviews, events and recipes.

Using structured data in your site makes your site more comprehensible by search engines. They can determine exactly what each part of your site is about.

Structured data in the form of Schema.org is important for your SEO, as it can give your site a better search result. Google can pick up your site’s data and present it in an enhanced way, with rich results like snippets, interactive mobile results, voice-activated actions or a listing in the knowledge graph.

Newsletter Sign-up

Newsletters are another way of creating regular dialogue with your customers. A sign-up button on your site can help you build you build a mailing list, which will then allow you to market events, offers and more.

We use MailChimp. It’s an easily customisable automated marketing platform that helps you share email campaigns with customers.

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