As a restaurant, your customers are more likely to use your website on-the-go, which means it’s important your site has great user experience on mobile. They need to know where you are, view your menu and make a booking quickly. They won’t scroll through a heap of images to find a contact button! Also, having a menu as a responsive page rather than a PDF download, will it easier for the user to view — this is also better for SEO and easier for you to update.
All potential customers want to find out straight away whether there is a table free and be able to book online. We’ve worked with all the main booking systems from Open Table, to Design My Night, to ResDiary and can discuss the pros and cons of each.
Search Engine Optimisation (SEO)
For any business to thrive online, it must be visible. We can optimise your site to make sure it ranks well on search engines. Optimisation includes a number of factors: written content, titles, meta descriptions, alt tags — all these things are important. We use a WordPress plugin to provide a scoring system so you can see how well your web pages are optimised.
Another important factor in optimisation is site speed, and this is where a bespoke built website can have the edge an over an off-the-shelf solution, such as SquareSpace or Wix. With our bespoke websites, we keep our code lean — only using the scripts and plugins required to make your site function. With an off-the-shelf product, your site might well have unnecessary plugins and code that will slow it down.
A way of boosting your SEO is to use Schema mark-up. Schema markup is additional coding, which allows search engines to not only crawl your site, but to truly understand it. This then returns richer, more informative results for users. It has particular relevance for restaurants and food services, as you can use additional tags for cuisine types and opening times. It also give you a SEO boost.