Brand refresh for Modern Networks

Modern Networks is a leading IT and telecoms provider to the UK’s commercial property sector. With nearly 20 years in the business, they’d built up a large library of marketing materials — but the brand had become fragmented over time. Straplines varied, logo versions were inconsistent, and documents didn’t feel like they belonged to one company.

The brief wasn’t to reinvent the brand from scratch. It was to deliver a considered brand refresh — refining what already existed, introducing structure, and building consistency across print and digital without disrupting day-to-day use.

With the foundations of the brand refresh in place, we expanded the visual language. We took the oval form from the core logo and used it to create organic, curved background graphics — a distinctive design device that now sits at the centre of the identity.

Built using tints of grey and red, these shapes add depth, reduce the intensity of solid blocks of colour, and create a recognisable look across collateral. The same rounded forms also informed a refreshed icon style, so supporting graphics felt cohesive rather than generic.

Rolling out the brand refresh

Many of Modern Networks’ key assets live in everyday tools — Word and PowerPoint in particular — and these are used widely across the business. So the rollout had to balance design quality with real-world usability.

We built editable templates that are easy to work with while protecting consistency. That meant practical decisions such as using accessible Google Fonts and locking key design elements into background layers, so teams can update content confidently without unintentionally dismantling layouts — keeping the brand refresh intact across every document.

The website was built in WordPress, but designed and developed as a fully bespoke build. The brand refresh translated cleanly into digital, with the same organic curve devices, matching web fonts, and a colour palette aligned to the printed materials — creating a consistent experience across every touchpoint.