Bridal website design for Morgan Davies

Union 10 created Morgan Davies’ first bridal website design back in 2015. The 2020 updates were designed to support more content and improve navigation and filtering — while keeping the overall design style consistent.

Over the years, the client had invested significant time in writing copy and preparing imagery, with a catalogue of over 240 dresses. Re-entering that data would have been a huge task.

Because the site was built with future development in mind, making these enhancements later on was straightforward. We kept the core content and imagery intact, and delivered global improvements through smart updates to the underlying code.

Bridal websites often need to handle large catalogues of dress pages and complex filtering, which can quickly make navigation feel overwhelming. To simplify the journey, we introduced a breadcrumb trail and enhanced the filtering — allowing users to filter dresses by Designer, Location and Style tags at the same time.

We also added more touchpoints across the site with clear calls to action, encouraging users to get in touch, book an appointment and join the Morgan Davies mailing list.