Restaurant brand design Stratton House

A cohesive rebrand across identity, digital and print for an independent hotel

Client: Stratton House

Completed: August 2020

Food photography featuring steak, chips and gravy
Chef preparing food in the Stratton House kitchen
Stratton House logo with illustrated hotel frontage
Stratton House brunch menu design
Food photography featuring fillet steak

Insights

Stratton House is a 17th-century landmark hotel in the heart of Biggleswade, Bedfordshire — known for character, history, and a classic hospitality experience.

When Sonia and Fiyaz took over at the end of 2019, they set out to modernise the offer while keeping the building’s distinctive features. Their focus was to revive the bar, restaurant, bedrooms and function spaces — creating a stronger setting for dining, stays, conferences and events.

Our brief was to refine the inherited branding, so it matched this new direction, then roll that identity out consistently across the website, social media and key printed touchpoints (menus and promotional pieces).

Rebrand and brand identity

We started with the foundations: the logo and core identity system. Sonia and Fiyaz wanted to keep the original building illustration, but with more personality and a more contemporary finish. We redrew the mark as a looser pen-and-ink illustration (created in-house), then refreshed the typography and colour palette to feel warmer, more premium and more current.

To keep everything consistent across day-to-day use, we produced clear brand guidelines covering logo usage, typography, primary/secondary colours, and tone and application notes — making it easier to protect the brand as it grows.

Website and social media

The hotel already had an established website and Facebook presence, with longer-term plans for a full redesign. In the short term, the priority was improving usability and elevating the look and feel — without creating work that would need undoing later.

We rebuilt the site so the codebase was clean and future-ready, and ensured it worked properly across mobile, tablet and desktop.

To lift the presentation, we commissioned fresh photography (menu, interiors, team) and directed the shoot, creating a stronger visual library for the website, social posts and print.

Digital marketing

With the new identity in place, we extended the refreshed branding and imagery into the hotel’s Facebook presence and supplied optimised image formats so the team could promote food, events and updates consistently.

Print

Print was a key part of bringing the rebrand to life on-site. We designed seasonal menu templates (summer, winter and Christmas) that carried the new typography and colour palette through consistently.

We also produced promotional pieces — including an A5 flyer and poster — to support specific campaigns and local marketing.

Written by Jane Comar + Reviewed by James Hofton

Last updated: January 14, 2026

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