Life coach website design for The Relationship Place

Empowering people to forge happy, healthy relationships

Client: The Relationship Place

Completed: June 2022

Sector: Lifestyle, start up, online coaching

Deliverables: Brand identity, bespoke WordPress, MemberPress membership, Vimeo hosting

Outcome: Accessible platform for buying plans + watching content, easy in-house CMS

The Relationship Place logo
Branding guidelines showing colour palette and typography
The Relationship logo overlaying an image of hands making a heart shape
Website section with heart-in-hand illustration
Decorative image
Wide banner graphic from The Relationship Place brand

Insights

The Relationship Place (TRP) is an online self-help hub where people can find relationship guidance and support through a library of coaching videos and accompanying notes. Created by acclaimed TV relationship and dating expert Anna Williamson, the content is organised into structured plans designed to empower people with practical tools and techniques.

Union 10 was commissioned to create the brand and develop a website that makes it simple to purchase plans, access content with ease, and become part of The Relationship Place online community.

Images from a life coach website

UX research

The Relationship Place is straight-talking, simple and accessible — designed to feel welcoming for everyone. To reflect that, the branding is deliberately pared back, using a neutral colour palette and clean typography.

Fresh, modern graphics add personality without clutter, creating a distinctive look that feels positive, supportive and up lifting.

Website design

Breaking away from traditional therapy models, The Relationship Place makes relationship advice more accessible — and more affordable. Users can purchase a plan and access coaching content on the device of their choice, anytime, anywhere.

That model depends on a reliable, easy-to-navigate website with a strong user experience.

Built on WordPress CMS with a bespoke front end, the website reflects the brand’s clean, calm style and keeps functionality simple. It isn’t overly sales-driven; instead, we balance clear information with considered conversion points, guiding users naturally towards a final “Purchase plan” call to action.

Web development

We customised the WordPress CMS using Advanced Custom Fields (ACF), giving TRP flexible, structured control over their page layouts. The team can build new pages, reorder content, and add pre-built sections without needing a developer — making day-to-day updates straightforward. We also provided training so the client could manage the CMS with confidence.

MemberPress

Because TRP’s plans are sold directly through the website, we implemented a secure payment and membership system using MemberPress. It’s a well-established WordPress plugin designed for selling digital products, managing subscriptions, and controlling access to gated content.
Key features include:

→ Subscription billing
→ Digital downloads
→ Discount codes and coupons
→ Access rules and member permissions
→ Paywalls and content “dripping”
→ Course-style content delivery
→ Integrations with popular third-party tools
→ Seamless payments via Stripe and PayPal

Video hosting

With a large amount of video content, performance was a key consideration. To keep the site fast and responsive, videos are hosted off-site via Vimeo rather than uploaded directly to the website. This improves load times and gives TRP a more robust way to manage their video library.

Vimeo also supports customised video players, unlimited bandwidth, and content protection — including domain-level restrictions to prevent downloads. It handles video formatting across browsers and devices too, removing that technical overhead from the website.

Security

Security is built into every site we deliver. For TRP, we implemented multiple layers of protection, including:
→ Wordfence security for firewall and threat monitoring
→ Reliable, secure hosting (we recommended Nimbus for its performance and support)
→ Careful plugin selection and ongoing WordPress updates

These maintenance tasks are often handled through our monthly support service, but in this case the client chose to manage them in-house after initial training.

Written by Jane Comar + Reviewed by James Hofton

Last updated: January 14, 2026

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