# Engaging lifestyle website design

The Doctor’s Kitchen

Delicious design: bringing healthy recipes to a wider audience

Insight

Dr Rupy Aujla created The Doctor’s Kitchen to share his passion for improving health by eating well. He required a vibrant website to inspire and expand his following, and to promote his research-based recipes and advice. Our lifestyle website design captures The Doctor’s brand and provides a hub for engaging content, an online course, plus information on his books, events and media appearances.

Website homepage with a lifestyle recipe shot of sardines and tomatoes on a blue plate.

web design

We created a look and feel that’s clean and minimalist. This allows the colourful imagery of the recipes and products to take the lead. Large, full-screen imagery – using stylish photography provided by the client – creates real impact and tempts users to explore the rich content and advice. A key objective was to build The Doctor’s following – therefore priority was given to encouraging users to connect on social media or to join The Doctor’s community.

Website hompage design: green vegetables on a grey stone background with white out text: Lifestyle advice from an expert.

What our client said

Fantastic service from these guys. They have a brilliant work ethic, they are punctual, honest and I’ve loved working with them. I cannot recommend them enough.

Dr Rupy Aujla // The Doctor's Kitchen

Doctor's Kitchen book on grey background with offer ping.

Salmon dish with pink tint overlay. Pestle and mortar icon reversed out white with text that reads: view recipe.

Lifestyle shot of salmon recipe on recipe page from website.

Slip pea soup in a bowl and saucepan on a chipboard background. White text over-layed on a black tint block.

Web development

As a doctor working in the NHS, Dr Aujla required a content management system that allows him to easily update his content-rich site. By understanding his needs, we built an intuitive, flexible system that offers a wide range of layout options and choices, with scope to change as content evolves. We customised the recipesection, providing easy navigation and a clear filter system. This handy source of cooking inspiration encourages users to revisit the site time and time again.

The Doctor is a frequent Instagram user, so an Instagram feed on the home page, provides a simple way to keep content fresh with minimal effort. The website promotes a course delivered via the Teachable App. We customised this app to provide a seamless brand experience across the two platforms. As always, we optimised the site for speed and performance – for example, using code instead of images, plus maximising HTML, CSS and file compression across the sites to ensure fast download speeds.

Support and maintenance

Our WordPress training ensured that all aspects of managing content were covered prior to launch. We also continue to take care of any site maintenance to keep performance levels high.

Person's hand holding mobile phone with recipe page from website.

Date Completed // Sept 2017

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