Creating a brand and website befitting a pioneering company
At Union 10 we make a point of researching our customers as extensively as possible before going ahead with any of our services. Whether we are designing a new website, re-branding, or putting together an effective SEO service, it is important that we understand the client, their ideals, long-term goals and customer base, as well as any challenges that they are currently facing.
With Taymount, we were tasked with building a brand-new website for the clinic.
What was clear to us immediately, was that Taymount Clinic are pioneers in the field of digestive health. It was the first clinic to offer specialised Gut Flora Transplant (FMT) in the entire world back in 2011. The problem with the old website, was that this level of seriousness and authority was not portrayed.
Taymount Clinic has been a leading light in the field of digestive health since it was established in 2003, and since opening the FMT Programme in 2011, over 3,000 patients have competed programmes. Partner Clinics worldwide are helping to improve the process for patients elsewhere.
The old website used stock images, many of which were light-hearted in nature and portrayed a clinic that was not comfortable in its own skin and maybe a little bit unsure and embarrassed about how to portray the service they offer. As leaders in the field, we could see that it was time for a change, highlighting the key work that the clinic offers its patients and an insight into the entire process. The idea would be to reposition Taymount as the leaders of FMT that they are – showing potential patients that they can contact the clinic with confidence.
Of course, with a delicate subject matter such as FMT, it is a challenge to think about where the branding should go. As a starting point, Taymount had a logo, but there was no other form of branding beyond that. Our branding team took the logo and developed it further, creating a whole suite of graphics that would become the foundation of the branding moving forward.