# Website development and business branding

The old website used stock images, many of which were light-hearted in nature and portrayed a clinic that was not comfortable in its own skin and maybe a little bit unsure and embarrassed about how to portray the service they offer. As leaders in the field, we could see that it was time for a change, highlighting the key work that the clinic offers its patients and an insight into the entire process. The idea would be to reposition Taymount as the leaders of FMT that they are – showing potential patients that they can contact the clinic with confidence.

Due to the delicate and unglamorous nature of the work performed at the clinic, we knew that the choice of imagery that would be used for branding purposes had to be carefully considered. We developed a harmonious pattern that would allow Taymount a unique design that could be used as part of its unique branding. The pattern doesn’t mean anything in any literal sense, but it was designed to portray a softness and a sense of harmony. This was important, as potential patients must feel calm and confident in the clinic. The colour palette was expanded to add lilacs and greens to the blue and green already in place, and we also added a suite of icons with a unique style of their own.

The photography attached to the site was probably the most vital component of our project. We knew that the clinic should move away from the light-hearted stock images and that they had previously used. Instead, the photography should portray and honest account of what the clinic offers and what patients can expect. Instead of stock images of pugs on toilets, and random people climbing mountains, we commissioned photography that displayed the journey a patient would go on, including what the clinic, staff, and whole experience was like.