The best architecture websites quickly offer potential clients an insight into the values, strengths and experience that a practice offers. AD particularly wanted to convey how they work collaboratively with their clients and the long-term value they add.
Working with the AD team, our copywriter defined what sets their practice apart, to create content that emphasised their strengths, in a succinct, accessible way.
Extending the brand
Beyond the website, we worked across a number of formats to ensure AD’s new branding was consistently in place for their relaunch.
This included creating branded PowerPoint files, proposal templates, letterhead and other business stationery. For the branded documents that would be used in-house, we set up templates and clear guidance to ensure they were used consistently over time.