With a relaunch event for AD Architects planned, our process began with a complete brand refresh. As architects, the AD team were keen to be involved in our design process and we forged a productive partnership from day one.
We created a bold and precise logo design – using clean lines to reflect AD’s architectural style. By experimenting with the use of ‘A’ and ‘D’, we created to a modern, minimalist shape for the logo that would work well in all contexts.
Keeping the colour palette of AD’s existing brand, we deepened the yellow to ensure it would stand out in print. For the main typography, we selected Montserrat – a clean, unfussy font that could be used across digital and print.
Brand guidelines were provided to deliver consistency, with a view to building brand recognition over time.