Modern Networks is a leading IT and telecoms provider to the UK’s commercial property sector. With close to 20 years in the business, the company had accumulated a large portfolio of marketing material. Their branding, however, was inconsistent and slightly random, with varying straplines and logo iterations. When we were briefed to look at their branding, the task was not so much about brand strategy, but more about modification, development and consistency. We were to implement a brand refresh and bring consistency to their printed and digital marketing collateral.
Modernising Modern Networks: building a contemporary and consistent brand identity