# Innovative recruitment web design
Red10
Recruitment – but not as you know it: moving beyond the grey suits of recruitment
Insight
Red10 is a leading, specialist recruitment agency in the insurance and asset management sectors. We were briefed to transform their digital brand with a new website.
Working closely with Red10, we developed a recruitment web design that conveys a fresh brand identity, as well as providing an intuitive user experience for candidates and employers.
![Recruitment web design Computer screen showing Red10 home page](/cdn-cgi/image/f=auto,width=736,quality=50/https://union10design.co.uk/wp-content/uploads/2018/09/recruitment-website-homepage.jpg)
Branding
The branding brief was succinct, direct and challenging. Red10 required a fresh digital brand that was innovative for their sector. They asked us to move beyond the ‘grey suit’ image of recruitment, to create a digital brand that competitors would aspire to.
We developed a restricted colour palette (red, black and white), a typeface and logo design that conveys the direct nature of the Red10 brand – straightforward, honest recruitment.
To ensure consistent use of the new brand identity in the future, we provided brand guidelines to the client.
![Red10 branding Red10 branding document, showing colours, fonts, log and icons.](/cdn-cgi/image/f=auto,width=1280,quality=70/https://union10design.co.uk/wp-content/uploads/2018/09/recruitment-branding.png)