Consistency is key: brand development built for trust
Client: Oyster IMS
Completed: September 2018
Oyster IMS are information management and governance experts. As GDPR came into sharper focus, helping organisations get compliant became a key part of their offer.
Our first step was a focused mini-site to support their GDPR customers. From there, we were invited back for a wider brand development project — evolving their main website and creating a system with the scope to roll out across every marketing channel.
Starting with just a logo, we created a clear brand identity for Oyster IMS — giving their business a consistent look and feel across digital and print, and helping recognition build over time.
Before designing the new website, we produced practical brand guidelines to define typography, photography style, iconography and a considered colour palette. That groundwork meant the website wasn’t a one-off design — it became a usable toolkit for ongoing brand development, from social content through to brochures, banners and business stationery.
Oyster IMS is consultancy-led, so it was important to show the people behind the expertise. We wanted the site to feel like a window into the company — approachable, professional, and confident.
To make that happen, we planned and delivered an efficient, targeted photo shoot. With clear art direction, our photography partner Mike Goldwater captured a bank of imagery designed for reuse — supporting consistent brand development across web, print and everything in between.
Oyster IMS offers a wide range of services, so clarity was essential. Users needed to understand what’s on offer quickly, then find the right information without friction.
Working closely with the team, we created a design that signposts services and products using filter functionality and subtle colour theming to aid navigation. During development, we made sure complex content worked seamlessly across all devices, paying close attention to detail to deliver a truly responsive build — right down to components like the Meet the Team navigation, which adapts intuitively across screen sizes.
To help the Oyster IMS team confidently manage content over time, we tailored WordPress around their exact needs. Training was built into the handover, giving them the support to take control of updates from day one.
We’ve continued the partnership beyond launch — optimising performance and providing ongoing technical maintenance. It’s all part of a bigger picture: smart, consistent brand development that grows with the business, across digital and print.
Josef Elliott // Managing Director Oyster IMS
A short note to say thank you for the superb work you have done in developing www.oyster-ims.com. It is a website that I am extremely proud of and it represents our business in exactly the way I’d hoped it would.
View all reviewsWritten by Jane Comar + Reviewed by James Hofton
Last updated: January 14, 2026
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