The way that your brand is created and maintained over time is the way that your customers, employees, suppliers and the general public perceive your company. Your brand is more than just the logo you use, it is instead, the complete look and aesthetic of your business, the way the character of the business has been designed and implemented and the ideals that your company holds dear.
The best brands are those that create an instantly recognisable brand that is positive and truthful. Whether you are a start-up company or an already established company, Union 10 has experience of working with companies to create branding from scratch with our identity creation service, as well as re-branding projects. We can help you build a distinctive brand that sets you apart from the competition in your market and can be created with just your logo as a starting point or completely from scratch.
Here, we look at some of the basic concepts of branding – including what you should and shouldn’t do as a business searching for a clear brand.