A brand steeped in history
Established by Clement Chevallier in 1728, Aspall has a fascinating history which sits at the core of their brand. Eight generations on, the company is still run by the Chevallier family who continue to live and work in Clement’s original orchards, set in Aspall Hall in Suffolk.
Working closely with the Chevallier family, we created a logo design, by combining three key elements.
1. A knight icon representing a Chevallier ancestor who fought in the Crusades, returning with a Saracen sword.
2. A bold, artisan-style font for ‘Aspall’ – acknowledging Chevallier’s craft across the centuries and to achieve impact on the shelf.
3. An ‘established in 1728’ strapline reinforcing the brand’s longevity.