Creative campaigning: restaurant poster design that pops
Client: Baroosh
To thrive in a competitive market, the Baroosh chain of restaurants and bars continually seek creative ways to stand out.
Working with McMullen – owners of Baroosh – we developed a series of engaging restaurant poster campaigns, designed to retain their existing customers and to entice new business.
Each concept had to feel unmistakably Baroosh: stylish, confident and contemporary. But it also needed enough impact to stop people in their tracks — the kind of poster design that works hard in real-world settings, from busy pavements to venue entrances.
Over a 12-month period, we created multiple seasonal promotions and campaign refreshes. The format was consistent: A-frame posters designed to pack a punch, with limited space for copy — so every word (and every design decision) had to earn its place.
Our restaurant poster design approach took Baroosh’s existing type system and gave it more expression. Elegant Bickham Script Pro set the stylish tone, while bold Bebas Neue delivered the key details with clarity and immediacy.
To support each campaign, we sourced high-quality imagery — pairing mouth-watering food and drink photography with more stylised visuals when the promotion called for it, often echoing the look and feel of seasonal menu design.
For every restaurant poster, we built the layout around one clear offer and a single, strong call to action — making each promotion easy to understand at a glance.
We also managed the full print process, ensuring production and delivery schedules aligned with each venue’s rollout — giving staff time to prepare and campaigns the best chance of landing with impact.
Baroosh’s campaigns are one part of our wider restaurant work. From menu design to brand development, we help hospitality businesses create standout ideas — and bring them to life through confident, considered poster design and print.
Daniella Robins // McMullen
I highly recommend Union 10 Design if you’re looking for a team who are happy to work closely with the client and are great at keeping a fluid line of communication throughout a project, which is much appreciated when multiple concept designs are being developed simultaneously. Definitely a design agency to rely on.
View all reviewsWritten by Jane Comar + Reviewed by James Hofton
Last updated: January 14, 2026
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